If you’re like most contractors and builders you’re reflecting on 2021 and questioning why you didn’t hit your goals. We’re all good at setting goals but most of us suck at planning for them. Maybe the question should be, did I create a marketing plan, and did I stick to it?
The problem is marketing plans sound a lot like work. Who the heck wants to create a marketing plan after a long day in the field? Who has the energy? Who has the time?!
It doesn’t have to take much time. It doesn’t have to be complicated. It just has to be a plan.
Do yourself a favor in 2022, decide on your goals and create a plan to reach them. Here’s four simple steps you can follow:
1. Goal? Is it a sales goal or a revenue goal? Whatever it is, write it down.
2. What? You may be able to do everything but choose one you love to do and makes you the most profit.
3. Who? If you are trying to market to everyone you will market to no one. Be specific: Upper middle-class females in their 50’s living in Spotsylvania needing windows is a lot better than anyone with a house and a wallet.
4. Where? Are they on Facebook, Instagram, Pinterest, YouTube?
With this simple exercise you know what your goal is, what you’re selling, who you’re selling it to, and where you can find them. Now go talk to them!
It really doesn’t have to be complicated but remember what Benjamin Franklin said: If you fail to plan, you are planning to fail.
Need some help? Contact us for a Builders Brand Schematic. We’ll help you layout and plan to reach your 2022 goals.
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