Do You Have a Marketing Plan for 2022?

Do You Have a Marketing Plan for 2022?

If you’re like most contractors and builders you’re reflecting on 2021 and questioning why you didn’t hit your goals. We’re all good at setting goals but most of us suck at planning for them. Maybe the question should be, did I create a marketing plan, and did I stick to it?
The problem is marketing plans sound a lot like work. Who the heck wants to create a marketing plan after a long day in the field? Who has the energy? Who has the time?!
It doesn’t have to take much time. It doesn’t have to be complicated. It just has to be a plan.
Do yourself a favor in 2022, decide on your goals and create a plan to reach them. Here’s four simple steps you can follow:
1. Goal? Is it a sales goal or a revenue goal? Whatever it is, write it down.
2. What? You may be able to do everything but choose one you love to do and makes you the most profit.
3. Who? If you are trying to market to everyone you will market to no one. Be specific: Upper middle-class females in their 50’s living in Spotsylvania needing windows is a lot better than anyone with a house and a wallet.
4. Where? Are they on Facebook, Instagram, Pinterest, YouTube?
With this simple exercise you know what your goal is, what you’re selling, who you’re selling it to, and where you can find them. Now go talk to them!
It really doesn’t have to be complicated but remember what Benjamin Franklin said: If you fail to plan, you are planning to fail.
Need some help? Contact us for a Builders Brand Schematic. We’ll help you layout and plan to reach your 2022 goals.

Til next time…
CHEERS!
Michael 🙂

P.S. Here are some great ways I can help you grow your business right now:

Website Success Call: We’ll talk about the concerns you have about your website and see if we can answer some of your questions and get you moving in the right direction.

Google My Business Success Call: We’ll talk about the problems your having with getting some traction in local search and see if we can help you move the needle a bit.

All calls are 100% FREE and carry no obligation. We’re passionate about ridding the world of website shame and we love sharing when we can.

P.S.S. If you need help with something or would like too see an article or a “Digital Marketing in 60 Seconds or Less” video about a certain topic, email me directly at [email protected].

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