I’ve heard enough… Let’s get started.
The traditional “project-based” approach to a new website design or website redesign treats your website as a finite project. You labor for months trying to address every issue and try to get everything perfect then you launch. Once launched, any new ideas or revisions have to be shelved until the next website overhaul a few years down the road. The worst part, you live with the inconsistent and unreliable results for years.
That’s the status quo.
TIRED OF THE STATUS QUO?
WANT TO STAND OUT FROM THE CROWD?
It’s time to break from the status quo and get serious about your website and serious about your online marketing. Your competitors are.
THE BETTER WAY
Stafford Technologies uses an organic or “agile” approach to website development and digital marketing. We use the traditional website design process to create a launch pad website as fast possible. Once the new website is launched, we step back to see what works and what doesn’t by observing your visitor’s behavior, data and other metrics. Then we build functionality and features into your website that will continually improve the performance and bring you the value and results you expect from it. In concert with your website we apply the same approach to your digital marketing – we stay agile. Goals change, products change and seasons change therefore your marketing has to be agile and change with them.
Makes sense, right?
We use actual data about how your visitors use your site and interact with your marketing so we can make informed decisions… not hopeful guesses. Plus, following an agile strategy, means we’re not locked into ineffective strategies – we’re always optimizing and focusing on what’s going to make the biggest impact. One of the principal tenets behind this approach hinges on mitigating the risk associated with traditional website development and marketing by using an iterative, continuously evolving marketing platform.
High-risk bet
Huge time investment
Large up-front cost
Often runs very late and over-budget
Unpredictable Results
Built on opinions
Set it and forget it
A smarter approach
Launch quick and improve
Investment spread out over time
Launch on-time and on-budget
Optimizing Results
Data-Driven Decisions
Month-over-month improvement
This type of website development and marketing strategy is an investment that can produce reliable month to month growth. It works because your website and your marketing get better and your Return On Investment gets stronger as you continually measure, iterate and act.
I’ve heard enough… Let’s get started.
The Cheesy Things People Say About Us
Check out our Off the Ladder blog on our sister site Contractor Websites Plus.
If you’re willing to give up 15 minutes of your time, I’ll hop on a call with you to see if we can help you create the plan you need to stand out from the competition and reach your brand and website goals.
Isn’t your business worth 15 minutes…?
We’ll grab your basic contact info then get you to our scheduling calendar so you can choose a time that works best for you.
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