How to Sync Bing Places for Business With Google My Business

Discover our go-to free and paid image vendors to boost your visuals—plus tips to stay copyright-safe and creative.

Get More Conversions From Your Website’s Homepage.  “Your homepage is for branded searches and business cards.” I said that the other day in our blog about why you shouldn’t try to rank on Google for your website’s homepage. I further said “It’s job is to direct them to the right place where they will find the answer to their problem or question.” Here are three simple steps to help your homepage do its job. Avoid Clutter One of the biggest conversion killers on a homepage is clutter. There’s just too much information on the page because most people are trying to rank their homepage in Google search results. Finding the solution to your problem is like trying to find Waldo and his walking stick.

How to Optimize Your Website for Z Pattern Scanning We’re busy. It’s just a fact of modern life. We have things to do and people to see and we don’t have time to waste on a website that isn’t going to solve our problem. That’s alright… we have a built in mechanism that protects our time. It’s called scanning. No, not the kind of scan Kirk would order from Spock to see if there were any dangerous life forms in the Omicron Delta region so they can take a much needed shore leave but, close. Why do people scan our websites? Our brains are hard-wired to thrive and survive. Our brains do anything they can to help us and scanning is part of the survival

 People come to me all the time, excitement radiating from their faces like sunbeams, to tell me they have their homepage ranked number one in Google. Now imagine the shock when I tell them they’re doing it wrong. Their next sentence is always accented by their bewilderment and exasperation… “What do you mean?” Two reasons you shouldn’t rank for your homepage There are several reasons not to rank for your homepage including wasted time, money and effort but I’ll give you two that we see all the time that you can take immediate action on. 1. Give the people what they want! There is nothing worse than doing a search on Google and finding exactly what you’re looking for only to find out when

Website shame is a real thing. You’ve experienced it yourself or you may be experiencing it now. You’re not alone. Most small businesses go through it at some point, including our own. What’s website shame? Have you been handed a card with a scratched out website? Have you ever been handed a card by a business owner who tells you to give them a call “…but don’t look at my website. The information is wrong.” or, “…don’t look at my website, the pictures haven’t been updated in ten years!” That’s website shame. When we decide we want people to avoid our website. Why is website shame a problem? Most small business owners build their businesses on word of mouth. In simpler times, we built our