Every morning I have this conversation in my head about what I am going to talk about that day. And, no matter what day it is, it starts with this “Okay Michael… This morning’s video will NOT be about Google!”
Since I started Digital Marketing in 60 Seconds or Less I’ve only won that argument a handful of times.
I love Google.
There! I said it… I love Google. I love their innovation and I love the tools they give us to market our businesses. After all, Google is the proverbial 800 pound gorilla in the room. Google IS digital marketing (mostly).
You’d have to admit that most of our efforts in the digital marketing of our businesses are based on Google. And that’s okay. Google is a good partner. They are constantly innovating and giving us tools to help us market our businesses on their platform as well as others.
Take the Google My Business Marketing Kit for example. It’s free and it’s chock full of useful tools that any business can use. The best part… It’s easy to use and you don’t have to be a marketing genius, a code revolutionary or the next digital version of Picasso to use it. You simply type in your business name and download or share what’s created for you.
Google Marketing Kit Social Posts
Today we’ll take a look at one of the best features of the Google My Business Marketing Kit – the social post.
What most of us love about Google is the power of the reviews. Reviews make the world go round in local search. It’s important you get as many positive reviews as you can. But, it’s just as important that you scream form the rooftops when you get one.
This tool makes that easy.
Imagine being able to harness those reviews in a few simple steps and share them to social media with the click of a button. That’s what the Google marketing kit website allows you to do.
This is going to be an oft used and powerful tool in your digital marketing toolbox. I’d encourage you to use this every single time you get a new review. Yeah, it’s a bit like boasting or beating your chest, but you know what – you deserve it and your potential customers need to hear it.
How To Create A Social Post
While I love Google, I sometimes believe they can do a better job of explaining how to use their tools. The support page for the Google My Business Marketing Kit is sparse at best. But, that’s how Google likes it – clean and easy.
I’m going to give you an in-depth step by step guide on how to create a social post using Google’s marketing kit website. While it is easy, there are quite a few steps when you include the customization options.
So, here we go…
Open a browser and got https://marketingkit.withgoogle.com and type in the name of your business.
Click on “Get my free materials”
P.S. you really don’t have to do this. This step is superfluous as all you have to do is start scrolling.
Scroll to the section towards the bottom of the page called “Freshen up your feed” and choose which kind of social post you’d like to create, a Review, a Business Info or a Highlight.
The remainder of this post is for a Review social post.
Choose which review snippet you’d like to include on your post and click ‘next’.
Choose which style you’d like to use and customize the options. We chose the second one, Google.
Choose the tile you’ve just customized and click ‘Share’. You’ll have the choice to download it to share to other social profiles or share it as a post on your Google My Business account. We shared ours on Google My Business.
Your Google My Business account will open and a new post will be started. Choose the ‘What’s New’ type of post.
Write a short message to include as an overlay on your newly created social post and then add a call to action button with a link to wherever you’d like to send potential customers. Click on ‘Preview’ to be sure you like the way it looks then hit ‘Publish’
Once you’ve published your social post on your Google My Business listing you can share it with the click of a button to Facebook or Twitter. You can also share it via email or copy the link and share it anywhere else you’d like.
See… That was EASY!
As I said earlier, I love Google. I love that they give us tools like this to promote our businesses. During times like this, when everyone is operating on a shoestring budget, you can still make a positive impact on your digital marketing using the tools provided by Google.