Skip to content

How The Teenage Mutant Ninja Turtles and CNBC’s The Profit are a Lesson in Knowing Your Audience

Knowing your Target Audience - Stafford Technologies Marketing for Contractors

[UPDATE: September 08, 2020: I was reading through some old blog posts from a website I may or may not retire, ContractorWebsitesPlus.com, and found this gem I wrote about 18 months ago.

This particular blog stood out because I am going through some introspection on how I am presenting Digital Marketing in 60 Seconds or Less and who I am trying to attract (it’s amazing how things just seem to work out) and the subject matter here was a great reminder to take a step back and start from the beginning. I hope it helps you as well.]

How The Teenage Mutant Ninja Turtles and CNBC’s The Profit are a Lesson in Knowing Your Audience

I’m watching one of my favorite shows, The Profit. Marcus is trying to help two guys who had a line of fishing apparel. One of them is also a radio DJ and Marcus found the man offensive. In truth, I do as well but I think Marcus is being a bit harsh as he sometimes is.

Marcus ended up walking away from the deal (I doubt they survived) and they continued the show with him visiting one of his past success stories. By the way, a great representation of working with people you like as I discussed in an earlier blog.

Anyway, what the heck do the Teenage Mutant Ninja Turtles have to do with The Profit? Good question.

As I was blissfully getting lost and trying to turn the day off in my brain while watching the show I didn’t even notice the commercials. It’s amazing how you can switch things off so easily while decompressing. One commercial however caught my attention.

They played a Nickelodeon commercial for the newest installment of the TMNT series.

Why did this catch my attention?

Michelangelo - Stafford Technologies Although I love me some Michelangelo swinging a nunchaku and a good “COWABUNGA!” every once in a while, the commercial caught me off guard.

I was watching on-demand (by the way, one of the best human inventions since sliced bread) and this meant that a media buyer out there somewhere thought a commercial for Nickelodeon’s new TMNT would resonate with the ADULT audience watching an entrepreneurial centric show.

Now, I’m no Einstein, but I’m pretty sure the audience for both of these shows are on opposite sides of any spectrum. I know there is the occasional crossover, an audience member of The Profit, me included, that may watch an episode or two of TMNT, but that is purely for nostalgic reasons and, I would venture to say, rare.

After all, I don’t plan my viewing schedule around TMNT anymore.

To my point.

If you don’t know your audience and you don’t know where to find them, you’re wasting your time and your money.

Knowing your audience is the basic component of any marketing plan, campaign or website. If you don’t know who your audience is, how can you know what problems they are trying to solve and how to create website content that resonates with them?

I can tell you from experience, this is a huge problem in the home improvement market. There is money being wasted hand over fist on a daily basis. The shame of it is, it doesn’t have to be this way.

Do you know your audience?

Do you know who your ideal customer is?

If your answer to both of these questions is something like “I’ll sell to anyone with a heartbeat, a home and a checkbook” you are like 75% of the home improvement contractors out there. And, like them, you’re wasting money too.

Figuring out who your audience or your Ideal Avatar is, isn’t hard. All it takes is some understanding of your market, a little bit of insight into your past clients and a little bit of introspection.

Stop running with the herd. Stop wasting your hard earned cash. Be in the 25% of home improvement contractors who get a pretty good return from their marketing.

Analyze Your Data to Determine Target Audience - Stafford Technologies Marketing for Contractors

Well, I have to get back to watching my show. In the meantime, do some thinking about your ideal avatar. Maybe you can start swinging a focused and targeted nunchaku at your market instead of a shotgun filled with pellets and get yourself some COWABUNGA’s.

Til next time…
CHEERS!
Michael 🙂

P.S. Here are some great ways I can help you grow your business right now:

Website Success Call: We’ll talk about the concerns you have about your website and see if we can answer some of your questions and get you moving in the right direction.

Google My Business Success Call: We’ll talk about the problems your having with getting some traction in local search and see if we can help you move the needle a bit.

All calls are 100% FREE and carry no obligation. We’re passionate about ridding the world of website shame and we love sharing when we can.

P.S.S. If you need help with something or would like too see an article or a “Digital Marketing in 60 Seconds or Less” video about a certain topic, email me directly at info@staffordtechnologies.net.

Share:

LinkedIn
Facebook
Twitter
Email
Print

Share

Facebook
Twitter
LinkedIn
Email

Most Popular

Related Posts

The Best Image Vendors by Stafford Technologies

Best Image Vendors

Discover our go-to free and paid image vendors to boost your visuals—plus tips to stay copyright-safe and creative.

Read More »
Clutter on Your Website's Homepage - Stafford Technologies

3 Simple Steps to Get More Conversions From Your Website’s Homepage

Get More Conversions From Your Website’s Homepage.  “Your homepage is for branded searches and business cards.” I said that the other day in our blog about why you shouldn’t try to rank on Google for your website’s homepage. I further said “It’s job is to direct them to the right place where they will find the answer to their problem or question.” Here are three simple steps to help your homepage do its job. Avoid Clutter One of the biggest conversion killers on a homepage is clutter. There’s just too much information on the page because most people are trying to rank their homepage in Google search results. Finding the solution to your problem is like trying to find Waldo and his walking stick.

Read More »
How people scan the hero section of your website - Stafford Technologies

How to Optimize Your Website for Z Pattern Scanning

How to Optimize Your Website for Z Pattern Scanning We’re busy. It’s just a fact of modern life. We have things to do and people to see and we don’t have time to waste on a website that isn’t going to solve our problem. That’s alright… we have a built in mechanism that protects our time. It’s called scanning. No, not the kind of scan Kirk would order from Spock to see if there were any dangerous life forms in the Omicron Delta region so they can take a much needed shore leave but, close. Why do people scan our websites? Our brains are hard-wired to thrive and survive. Our brains do anything they can to help us and scanning is part of the survival

Read More »
Why You Shouldn not Rank For Your Homepage - Stafford Technologies

Why You Shouldn’t Rank For Your Homepage

 People come to me all the time, excitement radiating from their faces like sunbeams, to tell me they have their homepage ranked number one in Google. Now imagine the shock when I tell them they’re doing it wrong. Their next sentence is always accented by their bewilderment and exasperation… “What do you mean?” Two reasons you shouldn’t rank for your homepage There are several reasons not to rank for your homepage including wasted time, money and effort but I’ll give you two that we see all the time that you can take immediate action on. 1. Give the people what they want! There is nothing worse than doing a search on Google and finding exactly what you’re looking for only to find out when

Read More »
Get Rid of Your Website Shame - Stafford Technologies

How To Get Rid Of Website Shame

Website shame is a real thing. You’ve experienced it yourself or you may be experiencing it now. You’re not alone. Most small businesses go through it at some point, including our own. What’s website shame? Have you been handed a card with a scratched out website? Have you ever been handed a card by a business owner who tells you to give them a call “…but don’t look at my website. The information is wrong.” or, “…don’t look at my website, the pictures haven’t been updated in ten years!” That’s website shame. When we decide we want people to avoid our website. Why is website shame a problem? Most small business owners build their businesses on word of mouth. In simpler times, we built our

Read More »
How Patience Can Help You With Instagram Hashtags - Stafford Technologies

How Patience Can Help With Instagram Hashtags

 *UPDATE 8/14/2020: I ran my first Instagram post with no hashtags and my ‘Reach’ was down to 37 and ‘Impressions’ down to 40. That’s as low as it can go so I am going to add Instagram hashtags to our next post – I think I got my baseline…LOL! “Pazienza, pazienza!”  That’s what my grandmother, Giovanna (or Jean for our english friends) would exclaim while she was sitting at the kitchen table with a box grater and a wheel of cheese and I was trying to grab chunks that didn’t get ‘grated’. Those chunks of ungrated cheese were pure taste bud heaven and the most coveted prize in the house. Along with the sizzle and the thick, sweet smell of the onions sweating in

Read More »
How to Post on Instagram When Followers Are Most Active - Stafford Technologies

How to Post on Instagram When Followers Are Most Active

Do you spend a lot of time posting to your Instagram account and wonder why you’re not getting any engagement? I know I have! There’s an answer. Post when your audience is most active. Sounds simple, right? Most of the time, when an author writes “Sounds simple, right?” There’s always a catch… not this time. It’s pretty simple to find out what day and what time your followers are most active. This assumes you already have a Instagram Professional account. If you don’t have one click here for a quick guide on How to Switch to a Professional Instagram Account (and why it matters). Once you’ve caught up and you have a Professional account you can follow these easy steps or watch the accompanying Digital

Read More »
Why Should I Measure Instagram Hashtag Performance?

Why Should I Measure Instagram Hashtag Performance?

I know everyone visits my blog for the great writing so I am sorry to disappoint today – this will be short and sweet. Today we’ll scratch the surface of measuring hashtags for Instagram posts. Why should I measure Instagram hashtag performance? As I stated in my last post, “How to Research Hashtags for Instagram Posts” if you’re not measuring you’re wasting your time. Here is a quick example: I changed up my hashtags for my last Instagram post. I don’t mean a slight change. I mean a wholesale change. I really wanted to get a good baseline so I went from these 30 hashtags: #contractorsofinsta #buildersofinsta #homerenovationlife #marketing #marketingtips #digitalmarketing #seo #website #websitedesign #webdesigner #homebuilder #homebuilders #roofingcontractor #deckbuilding #builder #builders #generalcontractor #commercialconstruction #plumbers #hvac

Read More »