GREAT website builder/manager! I have been with Stafford Technologies now for 5+ years and STRONGLY recommend its services!
Bob Lockwood
Til next time…
CHEERS!
Michael 🙂
P.S. Here are some great ways I can help you grow your business right now:
Website Success Call: We’ll talk about the concerns you have about your website and see if we can answer some of your questions and get you moving in the right direction.
Google My Business Success Call: We’ll talk about the problems your having with getting some traction in local search and see if we can help you move the needle a bit.
All calls are 100% FREE and carry no obligation. We’re passionate about ridding the world of website shame and we love sharing when we can.
P.S.S. If you need help with something or would like too see an article or a “Digital Marketing in 60 Seconds or Less” video about a certain topic, email me directly at info@staffordtechnologies.net.
Discover how the Brand Schematic helps small businesses grow with a clear brand and marketing strategy.
Struggling to hit your goals? Follow these 4 easy steps to create a simple, effective marketing plan for 2022 success.
Discover our go-to free and paid image vendors to boost your visuals—plus tips to stay copyright-safe and creative.
Learn how one nightmare client taught a valuable lesson about trusting your gut and building systems to avoid bad customers.
Hi! I’m Michael Pollaci and I’m on a mission to rid the world of website shame.
I spent over 25 years in the construction industry and now work tirelessly to help contractors, tradesmen, builders and other service related industries bring their websites and their marketing into the 21st century.
In the construction and home improvement industries, it used to be that word of mouth was all you needed. Now, with enough technology in the palm of our hands to land Apollo 11 on the moon, word of mouth isn’t enough. Your website and your messaging has to be spot on or you’ll lose all of those precious word of mouth referrals.
If you want to stop losing to your competition, hop on a call with me now:
Website Success Call
Discover how the Brand Schematic helps small businesses grow with a clear brand and marketing strategy.
Struggling to hit your goals? Follow these 4 easy steps to create a simple, effective marketing plan for 2022 success.
Discover our go-to free and paid image vendors to boost your visuals—plus tips to stay copyright-safe and creative.
Learn how one nightmare client taught a valuable lesson about trusting your gut and building systems to avoid bad customers.
A TMNT ad during *The Profit*? A reminder: know your audience or risk wasting time and money on the wrong message.
Get More Conversions From Your Website’s Homepage. “Your homepage is for branded searches and business cards.” I said that the other day in our blog about why you shouldn’t try to rank on Google for your website’s homepage. I further said “It’s job is to direct them to the right place where they will find the answer to their problem or question.” Here are three simple steps to help your homepage do its job. Avoid Clutter One of the biggest conversion killers on a homepage is clutter. There’s just too much information on the page because most people are trying to rank their homepage in Google search results. Finding the solution to your problem is like trying to find Waldo and his walking stick.
How to Optimize Your Website for Z Pattern Scanning We’re busy. It’s just a fact of modern life. We have things to do and people to see and we don’t have time to waste on a website that isn’t going to solve our problem. That’s alright… we have a built in mechanism that protects our time. It’s called scanning. No, not the kind of scan Kirk would order from Spock to see if there were any dangerous life forms in the Omicron Delta region so they can take a much needed shore leave but, close. Why do people scan our websites? Our brains are hard-wired to thrive and survive. Our brains do anything they can to help us and scanning is part of the survival
People come to me all the time, excitement radiating from their faces like sunbeams, to tell me they have their homepage ranked number one in Google. Now imagine the shock when I tell them they’re doing it wrong. Their next sentence is always accented by their bewilderment and exasperation… “What do you mean?” Two reasons you shouldn’t rank for your homepage There are several reasons not to rank for your homepage including wasted time, money and effort but I’ll give you two that we see all the time that you can take immediate action on. 1. Give the people what they want! There is nothing worse than doing a search on Google and finding exactly what you’re looking for only to find out when
Website shame is a real thing. You’ve experienced it yourself or you may be experiencing it now. You’re not alone. Most small businesses go through it at some point, including our own. What’s website shame? Have you been handed a card with a scratched out website? Have you ever been handed a card by a business owner who tells you to give them a call “…but don’t look at my website. The information is wrong.” or, “…don’t look at my website, the pictures haven’t been updated in ten years!” That’s website shame. When we decide we want people to avoid our website. Why is website shame a problem? Most small business owners build their businesses on word of mouth. In simpler times, we built our
*UPDATE 8/14/2020: I ran my first Instagram post with no hashtags and my ‘Reach’ was down to 37 and ‘Impressions’ down to 40. That’s as low as it can go so I am going to add Instagram hashtags to our next post – I think I got my baseline…LOL! “Pazienza, pazienza!” That’s what my grandmother, Giovanna (or Jean for our english friends) would exclaim while she was sitting at the kitchen table with a box grater and a wheel of cheese and I was trying to grab chunks that didn’t get ‘grated’. Those chunks of ungrated cheese were pure taste bud heaven and the most coveted prize in the house. Along with the sizzle and the thick, sweet smell of the onions sweating in
Do you spend a lot of time posting to your Instagram account and wonder why you’re not getting any engagement? I know I have! There’s an answer. Post when your audience is most active. Sounds simple, right? Most of the time, when an author writes “Sounds simple, right?” There’s always a catch… not this time. It’s pretty simple to find out what day and what time your followers are most active. This assumes you already have a Instagram Professional account. If you don’t have one click here for a quick guide on How to Switch to a Professional Instagram Account (and why it matters). Once you’ve caught up and you have a Professional account you can follow these easy steps or watch the accompanying Digital
I know everyone visits my blog for the great writing so I am sorry to disappoint today – this will be short and sweet. Today we’ll scratch the surface of measuring hashtags for Instagram posts. Why should I measure Instagram hashtag performance? As I stated in my last post, “How to Research Hashtags for Instagram Posts” if you’re not measuring you’re wasting your time. Here is a quick example: I changed up my hashtags for my last Instagram post. I don’t mean a slight change. I mean a wholesale change. I really wanted to get a good baseline so I went from these 30 hashtags: #contractorsofinsta #buildersofinsta #homerenovationlife #marketing #marketingtips #digitalmarketing #seo #website #websitedesign #webdesigner #homebuilder #homebuilders #roofingcontractor #deckbuilding #builder #builders #generalcontractor #commercialconstruction #plumbers #hvac
At Stafford Technologies, we know businesses without a great plan for their brand and website often struggle to stand out from the competition finding it hard to attract the right customers and stay afloat.
We created the Brand Schematic to help all businesses create a solid plan to build a standout brand and kickass website so they dominate their market, attract the people they want to work, and build a successful business.
When you give a business owner a plan they create great businesses for themselves and the teams that depend on them.
A 15-minute phone call may change the trajectory of your business…
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