Do you spend a lot of time posting to your Instagram account and wonder why you’re not getting any engagement? I know I have!
There’s an answer.
Post when your audience is most active.
Sounds simple, right?
Most of the time, when an author writes “Sounds simple, right?” There’s always a catch… not this time.
It’s pretty simple to find out what day and what time your followers are most active. This assumes you already have a Instagram Professional account. If you don’t have one click here for a quick guide on How to Switch to a Professional Instagram Account (and why it matters).
Once you’ve caught up and you have a Professional account you can follow these easy steps or watch the accompanying Digital Marketing in 60 Seconds or Less episode.
How to Find When Followers Are Most Active
Go to your Instagram profile and tap on “Insights”
Tap on the “Audience” tab to the right of your screen.
Scroll to the bottom of the page to find the “Followers” section.
The display will default for the current day of the week and will show data for the “Hours” your followers are most active on that day of the week historically.
*If you tap the graph the numbers will appear.
Tap on “Days” to see what days of the week your followers are most active.
*If you tap on the graph the numbers will appear.
How to Post on Instagram When Followers Are Most Active
Now that you know where to find the information and what it means, you have to decide when to post your best content on Instagram.
If your followers are most active on Wednesdays around 12PM then this is when you would post your best content. You will get the most interaction and engagement by simply putting your content in front of the most eyes you can.
Please understand, this doesn’t mean that the hashtags you use will bring the best engagement at this day and time, it doesn’t. Your hashtags are for finding new followers and growing your reach.
That’s a whole different topic that we’ve started covering in the blog How to Research Hashtags for Instagram Posts.