Ideal Avatar How Your Worst Customer Can Turn Out To Be Your Best Learn how one nightmare client taught a valuable lesson about trusting your gut and building systems to avoid bad customers. Read More » September 11, 2020
Ideal Avatar How The Teenage Mutant Ninja Turtles and CNBC’s The Profit are a Lesson in Knowing Your Audience A TMNT ad during *The Profit*? A reminder: know your audience or risk wasting time and money on the wrong message. Read More » September 8, 2020