I have spent a lot of time and effort positioning myself as an expert at optimizing Google My Business. For Pete’s sake, we dedicated almost fifty episodes of “Digital Marketing in 60 Seconds or Less” to the topic. We have more than our share of small service oriented businesses like tradesman and contractors under management helping them optimize their Google My Business listing. And, we have had great success with the program. Plus, we are getting ready to launch a Google My Business platform for optimizing listings. We are, for all intents and purposes, experts at optimizing GMB accounts.
I’m not saying this to thump my chest and impress you with our GMB prowess. I’m stating it to give you some context.
What do you need the context for? For this:
I haven’t posted on my own Google My Business account since June 22.
That’s epic! An epic failure!
It would be funny if it weren’t for the ramifications. Our Google My Business performance has suffered for it. In fact, it has flat-lined, tanked, sunk to the deep abyss or whatever colorful term you’d like to use.
But I thought you were experts? Well, yes we are. We have schedules and fail safes in place to ensure we are posting on a regular basis for all of our contractors under management. The responsibility falls to a team so the chances of this happening for a customer are slim to none. We’re experts in handling other people’s businesses.
But, and here’s Shakespeare’s immortal rub, we suck at doing it for ourselves! I shouldn’t say suck…I should say we are inconsistent. Like most people who own businesses, we are to busy delivering to our customers and we sometimes fall short delivering for ourselves. Like the cobbler with the shoes falling off his feet (when you make references to cobblers you know you’re old!), or the doctor who is overweight and smokes two packs a day, we’re good at taking care of others. We’re passionate about it – so passionate that we forget to take care of ourselves.
That stops TODAY!
I came up with an ‘aha’ moment. I had an epiphany of sorts. I have reinvented sliced bread. Want to know what it is…?
I set an appointment on my calendar for me to post to Google My Business every Monday and Wednesday morning. NOW ISN’T THAT A NOVEL IDEA!
It doesn’t have to be complicated. Just a simple appointment on my calendar with myself to ensure I am posting on a regular basis is all it takes. Now the real test is keeping that appointment.
Remember, if your business fails you can’t be there to help your customers. If you’re passionate about helping your customers you have to get passionate about helping yourself. I know I am.
So there’s my big idea – a calendar appointment with myself. If I fail again I will let you know but I’m pretty confident I got this from here on out.